'Multi-Channel Attribution And The Digital Media Food Pyramid'

'Multi-Channel Attribution And The Digital Media Food Pyramid'
32:21 Oct 4, 2022 
'Our very own Dan Golden (President and Chief Search Artist) delivered his presentation, Multi-Channel Attribution & the Digital Media Food Pyramid, to a packed room. Dan discussed the right questions to ask before developing your 2015 digital media plan. The informative presentation, available now on SlideShare, received great feedback from the crowd, who called it inspirational and very helpful. One awesome point Dan made was that “the consumer path to purchase looks like a bowl of spaghetti,” as he explained consumers consult an average of 10 sources before making a purchase.  View the presentation on SlideShare: http://www.slideshare.net/BeFoundOnline/dan-goldens-2015-digital-marketing-food-pyramid'

Tags: Marketing (Interest) , Digital Media (Industry) , Digital Marketing (Industry) , Attribution , Multichannel Marketing

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